Dutch Bakery Centre: The Wholemeal Bus

‘Wholemeal bread is special bread’. With this message, the NBC wanted to encourage the Dutch to opt for wholemeal bread. As part of this campaign the Wholemeal bus drove through the Netherlands to hand out wholemeal bread buns at train stations. The bus was also seen at large events throughout the Netherlands as well as in other countries.

Dutch Bakery Centre: The Wholemeal Bus op YouTube:

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